Content: Activation Assignment

“An environmental awareness group loves your container and wants to use it to educate people about their new product, a takeout container made of plastic from algae – a totally carbon neutral option. They want the activation to be peaceful, calm, and approachable for the general public: informative, but not overwhelming.  They have a garant to find a way to distribute it (if only through documentation) to all homes in the US.”

A billboard made of transparent tubes stands in the middles of the park. The tubes are filled with a green fluid in a pattern which spells out a name or logo of a company. Every minute or so, the fluid moves and is replaced by fresh fluid, again in the same pattern. The accompanying sign reads:

These tubes are filled with algae which convert sunlight into hydrocarbons and make plastics. Press this button to purge the algae and see the plastic created by the algae so far.

Pressing the button removes all fluid from the tubes and the pattern stands out as a thicker layer of plastic tubing. As the installation continues, the tubes will get thicker and thicker eventually becoming solid.

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