Designing a Business Card

As a first step to designing a business card, I made a map of adjectives that best describe me. Here is the mind map that resulted:

map

The common theme that is relevant to a business card is my self-identification as a maker. Since I have a broad set of skills in electronics, carpentry, design.. a title such as creative technologist seems too constrictive. So I decided early on not to include any title.

I looked through my desk drawer for business cards and found a few samples to draw inspiration from. I particularly liked the simplicity of ny sci business cards. The portrait orientation makes it stand out and the watermarks give a pleasant second read without being too distracting on the first read. Inspired by this, I decided to adopt a portrait orientation and watermarks suggesting my skills. I got a lot of icons for tools, electronics, art and code to use as watermarks from The Noun Project.

 

fontSelection
I experimented with a lot of styles and combinations on my name and handle (tinkrmind) on paper, before looking for fonts online. I decided to go with ‘Sawasdee’ for the contact information. It is a compact font, which renders will for the portrait orientation. The fact that it is open source is just a cherry on top. For my handle and name I decided to go with ‘Neon 80s’. It is a playful and bold font in contrast to ‘Sawasdee’.

 


I wanted to develop a logo for my handle as a part of this project. I wanted the logo to represent both art and tech. I made the following two logos. I finally decided to go with the cog and brain logo since I think that the wrench and paintbrush look too much like a construction company logo.


Since I generally rely heaving on grids, I took it as a challenge to work without a grid and go with intuition composing this project. I settled on a fairly simple design, with a symmetrial composition for the back.

 

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